The Grazia came up with a very fun and cool idea. The Grazia set up their very first fashion pop-up for the Mumbaikars. The 2 day fashion pop-up, Grazia Fashion Trunk was held on 23rd and 24th of December at High Street Phoenix Mall. The two-day Fashion Trunk was one heck of an event the Grazia team curated labels of around 50 fashion brands!
The event was a success without a doubt, it promised to deliver unlimited shopping at great prices and it delivered. The event had brand that one might not have even heard of. On the first day of the event, model Kanishtha Dhankar went on FB live and shopped from her favourite brand out of all the 50 brands available in the GFT. It was one heck of an event. The event was a true delight for all the fashion brand lover and for the trendy ones too! The event had 50 stalls setup in the gallery of Phoenix mall. It had all the exclusive fashion brands which only operated through social media and it was a definite crowd puller.
Brands of different taste and type were present in the two-day Grazia event. The stalls in two category, they were divided in two colour; the yellow coloured tents were the fashion brand stall and the white tents were for the eateries. People of varied taste in clothes and accessories had the right place to be. People who love to wear bohemian dresses had the right place to be, Since 1998 was one of the few stalls that had exclusive designs.
For those into hand-woven textiles had the golden opportunity to grab their favourite pieces from the pop-up as the very famous Meraki Project was also one of the fashion brands. Meraki Project featured its Dot Box which is their own concept of pop-up , Dot Box was the available in GFT. Coolest accessory brand which is a celebrity fav and the most worn, Valliyan by Nitya Arora was also a part of the Grazia Fashion Trunk. A exclusive chance to own a Valliyan accessory at a very good price was a one time opportunity for those who visited the coolest fashion pop-up.
Another celebrities fav brand the Posh Pride brought their collection of contemporary indian wear to the fashion popup. The clothes from this brand were worn by celebrities like Tapsee Pannu, Sania Mirza, Gauhar Khan and so on. With the most quirky and bold pieces Rejuvenate Jewels was also present on 23rd and 24th of the GFT, Rejuvenate also made an appearance on the FB live with Kanishtha Dhankar as she thought that the pieces were very bold and exclusive.
Grazia took care of all the needs. After one felt a little exhausted from all the shopping you could easily recharge your batteries at the food stalls available at the event. The food stalls featured eatries stalls like the Pack a Pav, a very handy solution to the hunger pangs. The best stall for food was that of RAW Pressery. Raw Pressery is a celebrity fav in terms of diet and health. Raw also had a stall at the event featuring products for beauty cleanse.